PRIVACY POLICY

Our Commitment to Your Privacy

At TheTopHotels.com, we understand that your personal information is important to you, and it's important to us too. This privacy policy explains how we collect, use, and protect your data when you use our website and services. We've written this in plain language to help you understand exactly what happens with your information.

Information We Collect

Account and Booking Information

When you create an account or make a reservation, we collect:

• Your name, email address, and phone number

• Billing and mailing addresses

• Payment card information (securely processed by our payment partners)

• Travel dates, destination preferences, and number of guests

• Special accommodation needs or requests

• Government-issued ID information when required by hotels

Website Usage Information

As you browse our site, we automatically collect:

• Pages you visit and hotels you view

• Search terms and filters you use

• Your approximate location based on IP address

• Device and browser information

• How you arrived at our site (search engines, direct links, etc.)

Communication Records

When you contact our customer support team, we may keep:

• Email correspondence and chat transcripts

• Phone call recordings (with your consent)

• Feedback and reviews you provide

• Survey responses

Information from Third Parties

We may receive additional information from:

• Social media platforms when you connect your account

• Travel partners and loyalty programs

• Data verification services to prevent fraud

• Marketing partners (with appropriate consent)

How We Use Your Information

To Process Your Bookings

We use your information to complete hotel reservations, process payments, send confirmation emails, and coordinate with hotels to ensure your stay goes smoothly.

To Enhance Your Experience

Your browsing history and preferences help us recommend hotels you might like, remember your search settings, and personalize content for future visits.

To Provide Customer Support

When you need help, we use your information to assist with booking changes, answer questions, and resolve any issues that arise.

To Improve Our Services

We analyze usage patterns to understand what's working well on our site and what needs improvement. This helps us make the booking process faster and more intuitive.

To Communicate with You

We'll send essential booking information, travel updates, and (if you've opted in) promotional offers and destination ideas that match your interests.

To Ensure Security and Prevent Fraud

We monitor for suspicious activity, verify identities when necessary, and use various tools to protect both you and our hotel partners from fraudulent bookings.

Who We Share Information With

Hotels and Travel Partners

When you make a booking, we share your reservation details with the hotel so they can prepare for your arrival and provide the services you've requested.

Payment Processors

Secure payment companies process your credit card information to complete transactions. They're certified to handle financial data and follow strict security standards.

Service Providers

We work with trusted companies that help us operate our website and provide customer service.

Legal and Regulatory Requirements

We may disclose information when required by law, such as responding to court orders, tax obligations, or legitimate law enforcement requests.

Your Privacy Rights and Choices

Access and Correction

You can view and update most of your personal information through your account settings. For additional access requests, contact our support team.

Data Deletion

You may request deletion of your account and associated personal data. Please note that we may retain certain information for legal compliance or legitimate business purposes.

Marketing Communications

You can opt out of promotional emails at any time using the unsubscribe link in our emails or by updating your communication preferences in your account.

Cookie Management

You can control cookies through your browser settings or our cookie preference center. Some cookies are essential for booking functionality.

Data Security and Retention

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

• Encryption of sensitive data during transmission and storage

• Regular security assessments and updates

• Limited employee access on a need-to-know basis

• Secure data centers with physical access controls

We retain your information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes. Booking records are typically kept for several years for tax and legal purposes, while marketing data is retained based on your communication preferences.

Third-Party Links and Services

Our website may contain links to hotel websites, social media platforms, and other third-party services. These external sites have their own privacy policies, which we encourage you to review. We're not responsible for the privacy practices of other websites.

Updates to This Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes, we'll notify you by email or through a prominent notice on our website. The date at the top of this policy indicates when it was last revised.

Contact Us

If you have questions about this privacy policy or how we handle your personal information, please reach out at [email protected]

By using TheTopHotels.com, you acknowledge that you have read and understood this privacy policy and agree to our collection and use of your information as described above.